Selling to The World Expo
Media Release


DAY 1
Thursday June 9
7:30 am Registration: Administration Building Tower Lobby
7:30-8:30 am Contintental Breakfast; Vendor Trade Show Classroom Building Room 340; and Troy Welch Building
8:30 am Welcome and Opening Remarks Classroom Building Room 340
Keynote Speakers
8:45 am Collin Fultz — Kentucky Mist Moonshine
9:00 am Ben Shaffar — Kentucky Proud & Shawn Owens — Appalachian Wholesale
9:30 am Break
9:45 am GrowthWheel YELLOW Group Session 1 Room 208 Troy Welch Building
Artist Action Planning: Developing a Business Framework and Actionable Goals Room 209 Troy Welch Building
"How to run a small business: Tales from the real world" Session 1 Room 210 Troy Welch Building
The Entrepreneur's Leadership Style Room 215 Troy Welch Building
10:45 am Break
11:00 am GrowthWheel RED Group Session 2 Room 208 Troy Welch Building
Artistic Narratives in Text and Image: Presenting Yourself to the World Room 209 Troy Welch Building
"How to run a small business: Tales from the real world" Session 2 (Continued Discussion) Room 210 Troy Welch Building
Protecting Your Investment Room 215 Troy Welch Building
12:00 pm Lunch and Vendor Trade Show Classroom Building Room 340 and Troy Welch Building
1:00 pm GrowthWheel GREEN Group Session 3 Room 208 Troy Welch Building
Getting Started on Etsy Room 209 Troy Welch Building
Selling to the World Initiative Room 210 Troy Welch Building
Session TBA Room 215 Troy Welch Building
2:00 pm Break
2:15 pm GrowthWheel Group BLUE Session 4 Room 208 Troy Welch Building
Craft Show Prep Room 209 Troy Welch Building
Social Media's Power for Small Business Room 210 Troy Welch Building
Session TBA Room 215 Troy Welch Building
3:30 pm Open House at The Palace (Artisans and Craftspeople Storefront) and Selling to the World Initiative Incubator. Hosted by Discover Downtown Middlesboro. 2008 Cumberland Ave. Middlesboro

Thursday Workshop Descriptions       Day 1 Top

Keynote: Ben Shaffer, Kentucky Proud and Shawn Owens, Appalachia Wholesale, LLC
Ben Shaffar currently serves as Director of Business Development at the Kentucky Department of Agriculture Office of Marketing. Mr. Shaffar is chiefly responsible for implementing the Kentucky Proud program’s annual branding and advertising strategic plan, as well as initiatives to open up new markets for Kentucky Proud producers. Mr. Shaffar was the lead developer of the Department’s Homegrown By Heroes program, Farm to Campus program, Farm to Table Dinner Series, and the Eat to Win youth healthy habits program.

Shawn Owens serves as president of Appalachia Wholesale LLC. His past experience includes the positions as tourism director/economic development director for Knott County, KY, producing one of the Top Ten Outdoor Tourism events in Kentucky, the Knott County Trail Ride, along with many other successful events within the region. Mr. Owens saw the need for a wholesale and distribution company to stand as a voice for producers that participate in the Appalachia Proud program by assisting producers achieve success in a retail store setting. His current client list includes restaurants, school systems and retail stores in eastern Kentucky.

GrowthWheel YELLOW Group Session 1

GrowthWheel is a proactive, action-oriented program designed to help entrepreneurs at all stages overcome their barriers to growth. All businesses, from pre-venture start-ups to established enterprises, must address four key challenges. They need an attractive business concept, lasting customer relations, profitable operations, and a strong organization. This interactive workshop is focused on the business concept. Back to 9:45 am Thursday sessions
      Presented by Jeannie Allen, Selling to the World Initiative Assistant Director
      Room 208 Troy Welch Building

Artist Action Planning: Developing a Business Framework and Actionable Goals
Take your artistic dreams and articulate them into actionable goals. Using the Business Model Canvas, S.W.O.T. analysis, and other strategic planning tools, participants will learn how to put into writing their aspirations and develop them into an action plan. Back to 9:45 am Thursday sessions
      Presented by Jennifer A. Reis (sponsored by MACED), coordinator and instructor of Morehead State University’s
      Arts Entrepreneurship Program and Etsy shop owner since 2010.
      Room 209 Troy Welch Building

“How to run a small business: Tales from the real world” Session 1
Several local business owners explain how they started their businesses and how those businesses are able to thrive. They will explain what worked and what did not. Learn from their successes and avoid any known pitfalls. There will be an opportunity to ask any questions you may have. Back to 9:45 am Thursday sessions
      Expert Panel, Susannah Cadle – Modern Antique Jewelry, Debbie Baxter Hunter – Sew Perfect and
      Chris Branham – Christopher Creations and Crater Boutique
      Room 210 Troy Welch Building

The Entrepreneur’s Leadership Style
We can’t all be Bill Gates. And you shouldn’t need to be. Entrepreneurs come in all shapes and sizes. In this session we will explore 10 key types of entrepreneurs and how they can leverage their own strengths to succeed. Back to 9:45 am Thursday sessions
      Presented by Luke Ramsay. Luke is the Assistant Director of the Kentucky Innovation Network office in London.
      He also manages the Kentucky Highlands Investment Corporation’s business incubator in London. Luke brings
      his experience of managing teams, promoting causes and organizations internationally to assist small
      businesses expand their footprint. Luke is a Kentucky native from Madison County and is also a Gallup Certified
      Strengths Coach.
      Room 215 Troy Welch Building

GrowthWheel RED Group Session 2
GrowthWheel is a proactive, action-oriented program designed to help entrepreneurs at all stages overcome their barriers to growth. All businesses, from pre-venture start-ups to established enterprises, must address four key challenges. They need an attractive business concept, lasting customer relations, profitable operations, and a strong organization. This interactive workshop is focused on organization. Back to 11 am Thursday sessions
      Presented by Henry Hughes
      Room 208 Troy Welch Building

Artistic Narratives in Text and Image: Presenting Yourself to the World
With ecommerce and submitting to art/craft opportunities like shows, presenting yourself professionally in visuals and writing is key. How do you establish a narrative brand in images and writing to craft compelling content about yourself and your artistic product? This workshop will use Etsy as the jumping off point for crafting a visual craft aesthetic and associated written personal and object narratives (the “who, what, how, & why”). Back to 11 am Thursday sessions
      Presented by Jennifer A. Reis (sponsored by MACED), coordinator and instructor of Morehead State University’s
      Arts Entrepreneurship Program and Etsy shop owner since 2010.
      Room 209 Troy Welch Building

“How to run a small business: Tales from the real world” Session 2
Several local business owners explain how they started their businesses and how those businesses are able to thrive. They will explain what worked and what did not. Learn from their successes and avoid any known pitfalls. There will be an opportunity to ask any questions you may have. Back to 11 am Thursday sessions
      Expert Panel, Susannah Cadle – Modern Antique Jewelry, Debbie Baxter Hunter – Sew Perfect and
      Chris Branham – Christopher Creations and Crater Boutique
      Room 210 Troy Welch Building

Protecting Your Investment
Focusing on the creative industry entrepreneurs, focusing on startup, growth and survival capital. The session will create a context that is specific to the capital stage. For example, under Startup we’ll look at content and resources specific to getting a business off the ground. Under Survival we’ll look at ways to generate and secure cash (cash is critical in survival mode) and tips on how to weather the storm. Back to 11 am Thursday sessions
      Presented by Melissa Conn. Melissa Conn is the Director of the Kentucky Innovation Network office in London.
      Her responsibilities include business planning and research, financial modeling, budgeting and providing
      technical assistance to entrepreneurs.
      Room 215 Troy Welch Building

GrowthWheel GREEN Group Session 3
GrowthWheel is a proactive, action-oriented program designed to help entrepreneurs at all stages overcome their barriers to growth. All businesses, from pre-venture start-ups to established enterprises, must address four key challenges. They need an attractive business concept, lasting customer relations, profitable operations, and a strong organization. This interactive workshop is focused on customer relations. Back to 1 pm Thursday sessions
      Presented by Luke Ramsey. Luke is the Assistant Director of the Kentucky Innovation Network office in London.
      He also manages the Kentucky Highlands Investment Corporation’s business incubator in London. Luke brings
      his experience of managing teams, promoting causes and organizations internationally to assist small
      businesses expand their footprint. Luke is a Kentucky native from Madison County and is also a Gallup Certified
      Strengths Coach
      Room 208 Troy Welch Building

Getting Started on Etsy
Learn the basics of selling on Etsy! Taking a “no need to reinvent the wheel” approach, this workshop will focus on analyzing existing shops, and breaking down the core components of successful selling on Etsy. Special attention will be spent on how to utilize the social media and database aspects of this global marketplace, as well as a “back of the house” view of analytics from a current Etsy seller. Back to 1 pm Thursday sessions
      Presented by Jennifer A. Reis (sponsored by MACED), coordinator and instructor of Morehead State University’s
      Arts Entrepreneurship Program and Etsy shop owner since 2010.
      Room 209 Troy Welch Building

Selling to the World Initiative
Are you an artisan, crafter or have a product to sell online? The Selling to the World Initiative will help pave a pathway to greater success! Learn about the Initiative goals, how to join and start selling online. Back to 1 pm Thursday sessions
      Presented by Danelle O’Connell, Director of Selling to the World Initiative
      Room 210 Troy Welch Building

GrowthWheel Group BLUE Session4
GrowthWheel is a proactive, action-oriented program designed to help entrepreneurs at all stages overcome their barriers to growth. All businesses, from pre-venture start-ups to established enterprises, must address four key challenges. They need an attractive business concept, lasting customer relations, profitable operations, and a strong organization. This interactive workshop is focused on operations. Back to 2:15 pm Thursday sessions
      Presented by Melissa Conn. Melissa Conn is the Director of the Kentucky Innovation Network office in London.
      Her responsibilities include business planning and research, financial modeling, budgeting and providing
      technical assistance to entrepreneurs.
      Room 208 Troy Welch Building

Craft Show Prep
Are you interested in doing some craft shows locally or regionally and don’t know where to start? This workshop will walk you through the research, planning, setup, day-of, and postscript of a craft show so you are prepared to have a successful first experience selling your work directly to the public. Back to 2:15 pm Thursday sessions
      Presented by Jennifer A. Reis (sponsored by MACED), coordinator and instructor of Morehead State University’s
      Arts Entrepreneurship Program and Etsy shop owner since 2010.
      Room 209 Troy Welch Building

Social Media’s Power for Small Business
Social Media is one of the most pervasive components of small businesses available today. But without understanding how to harness core tools, small businesses can be missing out on real sales opportunities. Join us to understand some of the tips and tricks for using social media in your business. Back to 2:15 pm Thursday sessions
      Presented by Luke Ramsay. Luke is the Assistant Director of the Kentucky Innovation Network office in London.
      He also manages the Kentucky Highlands Investment Corporation’s business incubator in London. Luke brings
      his experience of managing teams, promoting causes and organizations internationally to assist small
      businesses expand their footprint. Luke is a Kentucky native from Madison County and is also a Gallup Certified
      Strengths Coach.
      Room 210 Troy Welch Building

GrowthWheel

Do you need help developing a strong plan to support your business idea? Do you need to learn how to market your product, attract customers, and generate sales? Do you have a great product but are intimidated by dealing with financials? Learn about all of these topics and more with a full day of detailed sessions covering the GrowthWheel business planning model — a unique, customizable way of focusing on your specific areas of need in your start-up or growth business.

Certified GrowthWheel Advisors from Eastern Kentucky will help you start building a rock-solid, overall plan to organize and grow your business or business concept using GrowthWheel. GrowthWheel is a visual toolbox for business decision-making and action-planning that was designed around the observation that all businesses — in all industries and life stages — have four lasting challenges in common. They must create an attractive Business Concept, build a strong Organization behind it, develop lasting Client Relations, and do all while maintaining profitable Operations. GrowthWheel helps entrepreneurs build their businesses through a simple, action-oriented process that stays true to the way most entrepreneurs think and work.

At the end of the two-day Selling to the World Expo, you’ll have proceeded through all four of GrowthWheel’s key planning areas, have the tools in hand to continue the further development of your business or business concept, and have access to ongoing assistance from our Certified GrowthWheel Advisors. 

 

DAY 2

Friday June 10
8:00 am Continental Breakfast and Vendor Trade Show Classroom Building Room 340 and Troy Welch Building
8:30 am Welcome and Opening Remarks Classroom Building Room 340; and Troy Welch Building
8:35 am Motivational Speaker Tommy Lanham
8:55 am How to turn your talent into a business – Barefoot Royal Studio Jonathan Clark
9:00 am Break
9:15 am eBay Basics Room 208 Troy Welch Building
The Entrepreneur's Leadership Style Room 209 Troy Welch Building
Organized Dreaming Room 210 Troy Welch Building
How to turn your talent into a business Room 215 Troy Welch Building
10:15 am Break
10:30 am eBay Advance Room 208 Troy Welch Building
Business Law Room 209 Troy Welch Building
Building an Effective Web Presence for Your Business Room 210 Troy Welch Building
Basic Bookkeeping Room 215 Troy Welch Building
11:30 am Lunch and Vendor Trade Show Classroom building Room 340 and Troy Welch Building
12:30 pm Protecting Your Investment Room 208 Troy Welch Building
Creative Capacity Room 209 Troy Welch Building
Startup Web Development Room 210 Troy Welch Building
Retail vs. Wholesale Room 215 Troy Welch Building
1:30 pm Break
1:45 pm Exporting Room 208 Troy Welch Building
Copyrights Room 209 Troy Welch Building
Sell Yourself with Photography Room 210 Troy Welch Building
Pricing Your Products Room 215 Troy Welch Building
2:45 pm Break
3:00 pm Social Media's Power for Small Business Room 208 Troy Welch Building
Sector Strategies – Engaging with Industry in a Different Light Room 209 Troy Welch Building
Small Business 101 Room 210 Troy Welch Building
How to Prepare for Your Taxes Room 215 Troy Welch Building

Friday Workshop Descriptions       Day 2 Top

eBay Basics
Join us for a workshop to discuss the “ins and outs” of selling on eBay with Chris Myers. Chris has years of experience selling on eBay and is ready to answer your questions! Email your questions, prior to June 1, to sellingtotheworld@gmail.com Back to 9:15 am Friday sessions
      Presented by Chris Myers
      Room 208 Troy Welch Building

The Entrepreneur’s Leadership Style
We can’t all be Bill Gates. And you shouldn’t need to be. Entrepreneurs come in all shapes and sizes. In this session we will explore 10 key types of entrepreneurs and how they can leverage their own strengths to succeed. Back to 9:15 am Friday sessions
      Presented by Luke Ramsay. Luke is the Assistant Director of the Kentucky Innovation Network office in London.
      He also manages the Kentucky Highlands Investment Corporation’s business incubator in London. Luke brings
      his experience of managing teams, promoting causes and organizations internationally to assist small
      businesses expand their footprint. Luke is a Kentucky native from Madison County and is also a Gallup Certified
      Strengths Coach
      Room 209 Troy Welch Building

“Organized Dreaming”
Tired of getting frustrated with yourself when you attempt to set goals? Would you like to discover a simpler way to make changes and follow your dreams? Can your dreams actually become reality? If you answered yes to any of these questions then Organized Dreaming may be for you. Organized Dreaming includes: How to develop your personal dream list, how to choose a focus goal, how to overcome obstacles, and how to develop an action plan. The secrets to success! Back to 9:15 am Friday sessions
      Presented by Tommy Lanham. Tommy Lanham is a graduate of Johnson University and Liberty University and
      has earned his life & spiritual coach certifications from The Coaching Academy of North America. He has 18
      hours of training with leadership expert Dr. John C. Maxwell. Tommy has been involved in leadership,
      professional speaking and helping people grow to their maximum potential for more than 20 years. He runs a
      personal and spiritual growth ministry called The Climb. He is an award-winning speaker and author of the
      book GOALS: Godly Objectives Assuring Lasting Significance. Tommy mixes enthusiasm and humor with
      motivational stories to deliver a high content message that empowers audiences to achieve extraordinary
      results!
      Room 210 Troy Welch Building

How to turn your talent into a business
Meet and talk one-on-one with Jonathan Clark, graduate from Berea College, a painter and business owner. Hear his story about being an artist, business owner, connecting with the community and embracing the rich tradition of handmade art. Back to 9:15 am Friday sessions
      Presented by Johnathan Clark, owner Barefoot Royal Studio in Berea
      Room 215 Troy Welch Building

eBay Advance
Join us for an in-depth advance workshop focusing on selling your items/products on eBay with Chris Myers. Chris has years of experience selling on eBay and is ready to answer your questions! If you have certain questions you would like addressed email your questions, prior to June 1, to sellingtotheworld@gmail.com Back to 10:30 am Friday sessions
      Presented by Chris Myers
      Room 208 Troy Welch Building

Business Law
Learn about incorporation, LLC’s, product liability and insurance. Scott Blair, session presenter, has been a practicing attorney in several areas since 2001. Scott currently works at LKLP, CAC along with working other legal cases outside and not connected to LKLP, CAC. Back to 10:30 am Friday sessions
      Presented by Scott Blair, LKLP Community Action Council
      Room 209 Troy Welch Building

Building an Effective Web Presence for Your Business
Is your online footprint working for you? During this presentation, we will discuss the following topics: What part does your website play in your internet marketing strategy? Is your website a help or a hindrance to selling your products or services? Does your internet marketing enhance your brand? What are the basics to effective SEO? What is content marketing and how can it be used to tell your story effectively? Why is Blogging for your business a must? What are the do’s and don’ts of social media marketing? How can you analyze your website’s success over time? Back to 10:30 am Friday sessions
      Presented by Nicole Mueller, Startup Production. Nicole Mueller is the owner and lead designer of Startup
      Production. In business since 1997, Startup Production started by Nicole Mueller, has been serving the web and
      graphic design needs of small businesses. Her business has grown to include a team of 5 members and a large
      portfolio of websites, logos and graphic design projects. Her background includes skills and training in
      Programming, SEO and Web Design & Administration. In 2015, Nicole was awarded 2015 Kentucky Home-
      Based Small Business Advocate of the Year by the SBA.
      Room Troy 210 Welch Building

Basic Bookkeeping
The perfect cash record keeping system for small and home-based businesses. Features a calendar of important dates, filled in specimen page and record of cash received and paid out, net profit and net worth. Includes payroll section for up to six employees. Back to 10:30 am Friday sessions
      Presented by Judy Kerr. Consultant with Small Business Development Center at Southeast KY Community &
      Technical College
      Room 215 Troy Welch Building

Protecting Your Investment
Focusing on the creative industry entrepreneurs, focusing on startup, growth and survival capital. The session will create a context that is specific to the capital stage. For example, under Startup we’ll look at content and resources specific to getting a business off the ground. Under Survival we’ll look at ways to generate and secure cash (cash is critical in survival mode) and tips on how to weather the storm. Back to 12:30 pm Friday sessions
      Presented by Melissa Conn. Melissa Conn is the Director of the Kentucky Innovation Network office in London.
      Her responsibilities include business planning and research, financial modeling, budgeting and providing
      technical assistance to entrepreneurs.
      Room 208 Troy Welch Building

Creative Capacity
Finding the right tools and resources to expand a creative business. Back to 12:30 pm Friday sessions
      Presented by Melissa Aguilar, Executive Director, KY Workforce Innovation Board
      Room 209 Troy Welch Building

Startup Web Development
Join Nicole for one-on-one mentoring session. Open to those who attended the “Building an Effective Web Presence for Your Business” workshop. Back to 12:30 pm Friday sessions
      Presented by Nicole Mueller, Startup Production. Nicole Mueller is the owner and lead designer of Startup
      Production. In business since 1997, Startup Production started by Nicole Mueller, has been serving the web and
      graphic design needs of small businesses. Her business has grown to include a team of 5 members and a large
      portfolio of websites, logos and graphic design projects. Her background includes skills and training in
      Programming, SEO and Web Design & Administration. In 2015, Nicole was awarded 2015 Kentucky Home-
      Based Small Business Advocate of the Year by the SBA.
      Room 210 Troy Welch Building

Retail vs. Wholesale
Presenter Judy Kerr, Consultant with Small Business Development Center at Southeast KY Community and Technical College will share her thoughts about retail vs wholesale, advantages and disadvantages, quantity vs quality and mass marketing vs specialty shops. Back to 12:30 pm Friday sessions
      Room 215 Troy Welch Building

Exporting
5 things every business should know about Kentucky exports. Back to 1:45 pm Friday sessions
      Presented by Sherry Mulkins, Vice President of Client Outreach and Development
      World Trade Center Kentucky. Sherry Mulkins serves as the Vice President of Client Outreach and
      Development for the World Trade Center Kentucky (WTC-KY). She works to create awareness of global trade
      and strives to assist companies in growth through international business.
      Room 208 Troy Welch Building

Copyrights
The copyrights session will cover the basic copyright law and ways to obtain copyrights, trademarks, etc. Scott Blair, session presenter, has been a practicing attorney in several areas since 2001. Scott currently works at LKLP, CAC along with working other legal cases outside and not connected to LKLP, CAC. Back to 1:45 pm Friday sessions
      Presented by Scott Blair, LKLP Community Action Council
      Room 209 Troy Welch Building

Sell Yourself with Photography
You will leave this workshop understanding the importance of implementing photography and videography into your small business. You will also learn simple tips that will equip you to take better photographs that will sell your products. Back to 1:45 pm Friday sessions
      Presented by Tammy Lanham, Tammy Lanham Images. Award winning photographer, Tammy Lanham, has
      been photographing children, families, special events and weddings since 2002. As a graduate of the New York
      Institute of Photography, she has served as photographer for Johnson University, Louisville Bible College,
      North American Christian Convention, and still shot photographer on sets of movies such as “Everlasting”,
      “Men at Battle”, “Acts of God”, “Carthage”, “The Christmas Experience” as well as UPS, Kroger, Norton
      Healthcare, and Comfort Keeper commercial sets.
      Room 210 Troy Welch Building

Pricing Your Products
Make sure you are making a profit! Presenter Judy Kerr, Consultant with Small Business Development Center at Southeast KY Community and Technical College will explain how pricing is more than material costs, how to maintain cash flow, uncover the hidden costs, expenses and how to include your time at more than minimum wage. Back to 1:45 pm Friday sessions
      Presented by Judy Kerr. Consultant with Small Business Development Center at Southeast KY Community &
      Technical College
      Room 215 Troy Welch Building

Social Media’s Power for Small Business
Social Media is one of the most pervasive components of small businesses available today. But without understanding how to harness core tools, small businesses can be missing out on real sales opportunities. Join us to understand some of the tips and tricks for using social media in your business. Back to 3:00 pm Friday sessions
      Presented by Luke Ramsay. Luke is the Assistant Director of the Kentucky Innovation Network office in London.
      He also manages the Kentucky Highlands Investment Corporation’s business incubator in London. Luke brings
      his experience of managing teams, promoting causes and organizations internationally to assist small
      businesses expand their footprint. Luke is a Kentucky native from Madison County and is also a Gallup Certified
      Strengths Coach
      Room 208 Troy Welch Building

Sector Strategies — Engaging with Industry in a Different Light
Learn about the industry sectors in Kentucky that offer the most as related to growth opportunity for employment, direct selling, and training. This brand new information revealed May 19, 2016 will help guide you to the pathways for opportunity. Back to 3:00 pm Friday sessions
      Presented by Melissa Aguilar, Executive Director, KY Workforce Innovation Board
      Room 209 Troy Welch Building

Small Business 101
Presented by Sam Coleman, Small Business Development Center Back to 3:00 pm Friday sessions
      Room 210 Troy Welch Building

How to Prepare for Your Taxes
You will learn the basics on how to prepare for your taxes in this workshop. What you need to know about a Schedule C, who needs to file it and how. Back to 3:00 pm Friday sessions
      Presented by Judy Kerr. Consultant with Small Business Development Center at Southeast KY Community &
      Technical College
      Room 215 Troy Welch Building

Please note: Workshops and times are subject to change.

Friday Evening: Reception at The Palace at 5:00 PM